About

Expert in Insights & Marketing Strategy: Driving Growth through Customer Understanding

For over a decade, I've had the privilege of serving as an insights expert within the dynamic healthcare industry. My career is not just about data; it's about transforming complexity into clarity, equipping healthcare brands with the precise intelligence needed to fuel impactful marketing strategies and confident decision-making.

What truly defines my approach is the authentic commitment to partnership. I don't see relationships as transactional; I invest deeply in understanding my clients' unique challenges and aspirations, positioning myself as a trusted advisor who genuinely cares about their success. This collaborative spirit is the bedrock of strong, enduring business growth.

In an ever-evolving landscape, a deep understanding of my clients' customers is paramount. I go beyond surface-level analysis, leveraging modern research methodologies such as cutting-edge AI tools to level up the project's outputs, engaging online communities, and social media listening, among many. When traditional approaches offer critical nuances, I seamlessly integrate them, ensuring every question is answered with precision and depth.

My promise is simple: to deliver not just data, but crystal-clear, actionable insights that are efficiently translated into a robust marketing strategy and presented in an engaging way, ensuring immediate understanding and adoption across the organisation.

At the heart of every successful healthcare business lies a profound understanding of the customer. A customer-centric brand is the strategic imperative to unlock true market differentiation, drive real-world impact and sustained success.

What I do

Customer & Market Intelligence

AI-Powered Research

BI & Analytics Dashboard

Customer Journey Segmentation & Profiling

Brand Tracking & Health Assessments

Pipeline Innovation

Market Opportunity & Landscape Analysis

Pricing Research

CLIENT ENGAGEMENT

Account Management

KOL Engagement

Commercial Opportunity Identification

Solution Selling & Delivery

Offer Development & Positioning

Sales Enablement & Training

Revenue Generation & Pipeline Growth

Marketing Strategy & OptimiSation

Marketing Claim Validation

Message Testing

Campaign Monitoring

Content Marketing & Email Strategy

Salesforce Effectiveness

CRM Data Analysis

Brand Development & Management

Brand Positioning & Messaging

Portfolio Management Rebranding Initiatives

Labelling & Packaging Testing

Some of my clients

What they say about me

VP GLOBAL CONSUMER HEALTH

I had the pleasure of working with Julia, and I can't recommend her highly enough. She is not only an expert in Real-World Evidence (RWE) but also possesses a deep understanding of the Consumer Health industry, the regulatory landscape, and commercial aspects. Julia brings a strategic mindset, attention to detail, and a collaborative spirit that make her an invaluable asset to any team. Her ability to navigate complex challenges with ease and her dedication to delivering high-quality results are truly commendable. Any company would be fortunate to have her as part of their team.

GLOBAL ACCOUNT DIRECTOR

Julia is a very bright and energetic individual who is creative and thinks innovatively about providing first class solutions to client issues. Julia is very well organised, takes ownership of her work and ensures that the project team deliver to the highest standard every time. She is excellent with clients, understanding their needs and communicating effectively between the key stakeholders and departments involved whilst keeping everyone motivated and on the same page. Importantly Julia is realistic about 'not straight forward projects' and is honest and transparent about what can be achieved and does not over promise. Julia is an excellent client facing professional who can be relied upon to deliver expected outcomes on time and within budget.

MARKET RESEARCH CONSULTANT

I had the pleasure of working closely with Julia for around 18 months (...) . She has a passion to deliver, always looks for solutions to complex problems and cheerfully deals with any issues as they arise, keeping her clients informed all the way. I very much hope we get to collaborate again.